Jon Dempsey

Jon Dempsey

Communications | Brand & Content Strategy | Sales & Growth

Account manager and copywriter with 14+ years of experience in specialty coffee, spanning B2B growth, project management, media, private consulting, creative copy, and brand strategy.

Executive Profile

Deep operational experience across the coffee value chain — wholesale, green coffee importing, equipment distribution, media, and brand storytelling. Recognized for building trusted industry relationships, translating complex sector issues into accessible narratives, and aligning content strategy with growth objectives. Strong culinary background informs food-related content, with additional focus and expertise on tech and automotive reporting.

Dynamic Account Managment Expertise

Skills & Competencies

Marketing & Communications

  • Launch kits
  • Press releases
  • Partner onboarding
  • Campaign strategy
  • Email marketing
  • In-app copy
  • Social copy
  • Bilingual (EN/FR)

Account & Project Management

  • Multi-stakeholder coordination
  • Nearly a decade of proven remote work while syncing closely with head office
  • CRM tools & Shopify
  • Deadline management
  • Cross-functional collaboration
  • Account portfolio spanning US and Canadian markets

Writing & Content

  • SEO copywriting
  • Product descriptions
  • Brand voices B2B and B2C
  • Ghostwriting
  • Product editorial strategy

Tools & Environment

Shopify, Slack, Outlook, Teams, Hubspot, Zapier, ShipStation, Monday, Trello, Canva, Asana, Semrush, Klaviyo, Xero, Ahrefs, Surfer SEO, WordPress, Google Analytics, standard office suite, comfortable in Mac or PC environment.

Case Study 1: Fellow Ode Launch · 2020

Eight Ounce Coffee

Supported the launch of the Fellow Ode Brew Grinder across editorial, e-commerce, email, and social media, combining product storytelling with manufacturer coordination and staff training.

Product Coordination: Participated in pre-launch calls with Fellow's founder and engineering team in San Francisco to coordinate launch details, resolve outstanding questions, and address potential issues ahead of release.

Editorial & E-commerce: Wrote a long-form blog feature exploring the grinder's design, influences, and technical capabilities, alongside product description copy on the wholesale and retail site highlighting its features and value proposition.

Email & Social: Developed promotional copy for launch communications across email and social media, maintaining consistent product messaging across channels.

Staff Training: Trained team members to operate the grinder, building product knowledge and preparing staff to demonstrate its features and assist customers.

Impact: Contributed to a coordinated, multi-channel launch connecting manufacturer collaboration, product marketing, and staff education, driving impressive sales in the first month.

Read the product feature →

Case Study 2: Chemex Packaging Update · 2019 - 2021

Eight Ounce Coffee · Packaging & Project Management

Managed the French-language packaging localization of the entire Chemex product line for the Canadian market over an 18-month period, coordinating stakeholders to support compliance with Quebec's French-language requirements.

Project Management: Coordinated the translation process with language specialists, serving as the intermediary between Chemex's U.S. team and Eight Ounce's head office in Calgary.

Localization & Compliance: Helped ensure French-language packaging requirements were addressed across the product line as Quebec's language regulations became an increasingly important consideration for businesses.

Scope: Oversaw the packaging translation project across the Chemex product line for the Canadian market, aligning manufacturer, distributor, and translation stakeholders.

View the Chemex product line →

Selected Editorial Work

SPRUDGE · CITY GUIDE

The Sprudge Guide to Coffee in Palermo, Sicily

An exploration of Palermo's evolving specialty coffee scene, and new roasters are bringing fresh approaches to coffee in a city with deep-rooted traditions.

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SPRUDGE · CITY GUIDE

The Sprudge Guide to Coffee in Montreal

A city guide highlighting Montreal's specialty coffee scene, its independent cafés, and the people shaping its coffee culture.

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SPRUDGE · CITY GUIDE

The Sprudge Guide to Coffee in Quebec City

A look at Quebec City's specialty coffee scene, connecting local cafés and coffee businesses with the city's distinctive culture and character.

Read Article

Contact

Email: jonsdempsey@gmail.com
LinkedIn: linkedin.com/in/jondempsey1